Application briefings.
Taiwan teas have prices generally higher to others to some level, thus adapting them in portfolio might be a concern. besides, there are so many teas in global markets labeled as Taiwan tea or formosa teas at half prices from other countries. so, whether using teas from TW genuinely requires the 2nd thought.
flavor is the point.
as a producer, we believe that we are not selling teas, but selling good flavors in a stable way on top of transparency & trust. for example, we’ve been seeing many bubble tea shops go up or down, and the only reason from product’s spectrum is the quality of materials used in their shops. and similar examples are all over. at the end of the day, fine and Elegant will be chosen and remembered, and that’s what we are doing, to provide good flavors.
application makes differences.
as we are not the beverage segment provider aiming at price & volume, our teas have wide commonality to be used by different types of clients. for example, Sijichun is widely used in bubble tea shops, but it can also be served in restaurants. another example is our heavy roasted oolong, it is sold as a base for bubble teas in southern CN cities, but it’s also sold in high end channel in ShanHai for its clean, sweet & black coffee-like flavor. we sell the same tea at the same price; how clients present teas are their own Creativeness.
high Compatibility
We separate our offers by customer groups, but it doesn’t mean those teas are exclusive; vice versa, those teas are with high Compatibility and
can co-exist in different channels, and it’s only the matter of positioning of teas chosen by clients. in other words, we group them by pricing level and application Feasibility to provide the rough directions, yet it’s not the exclusive segment.
Trilliant Industry 